Hi! I'm Jaye...
...a holistic wellness and lifestyle copywriter based between Shanghai and the UK.
When I’m not weaving meaning into words, you’ll usually find me on the yoga mat, walking in nature, or exploring new places. I’m also a yoga teacher, Reiki master, and sound healer, which means my work is rooted in presence, intention, and genuine connection - not just strategy.
My background in yoga, stress management, and international education allows me to get to the heart of your message. I understand how important it is for your work to be genuinely felt; not rushed or skimmed. I love crafting story-led content that speaks directly to your audience; the kind that stops them mid-scroll and makes them think, “This feels like it was written just for me.”
Living and working internationally has shaped the way I communicate. It’s taught me how to listen deeply, adapt thoughtfully, and speak to people from many different backgrounds with warmth and clarity, so your message resonates with your people.
I create soothing, story-driven content for yoga and wellness brands that feels like a deep exhale, helping your audience feel deeply seen, understood, and gently guided towards your work.
If this resonates and you’d like to see how we might work together, I’d love to connect and hear more about your brand!
